The EF Gap Year:
2025 Brand Campaign

The campaign idea: Get high achieving high school seniors who see the value of global perspective to believe that The EF Gap Year program is the right fit for them before college by defining The EF Gap Year as an experience that benefits them now and later.

The creative team that brought the vision to life: Matilda Westin-Bergh (video), Kristi Oster (design), Madeline Muller (copy)